If you start reading and encounter terms and technologies you’ve never heard of, don’t panic! Long Tail Pro has a large customer base of beginners and DIY-ers, and so we have always emphasized education. Here, we’ll cover the basics of performing a technical SEO audit, share some technical SEO best practices, recommend some of our favorite technical SEO tools, and help you find additional technical SEO training and courses to build your knowledge. The good news is that you don’t have to be super tech-savvy yourself to understand technical SEO and implement some simple strategies that can have a major impact on performance, traffic, and conversions. While these technical tweaks improve your site’s standing in the SERPs, they also improve user experience and make your site more enjoyable to humans. While a lot of SEO strategies focus on content, technical SEO has to do with what’s “under the hood.” Technical SEO strategies target things like site speed and search engines’ ability to crawl, understand, index, and effectively rank a website by relevance.
SEO, or Search Engine Optimization, is the umbrella term for the strategies that make your website and content visible (and attractive!) to search engines, like Google.
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